Update #5: Oscar, Andrea, and Marina at Fruit Attraction in Madrid!

One of the biggest events of the year for those of us in the fruits and vegetables sector, Fruit Attraction attracts some 90,000 visitors and 1,800 companies to its annual event, which took place this week in the beautiful city of Madrid. Check out the video to see how things went for our team in EspaƱa!

Fruit Attraction was a great success for us this year. We met with growers, wholesalers, and retails, building our network and learning even more about the market. In this video, Oscar, Andrea, and Marina share their thoughts about the event, and offer some predictions for the future. Check it out!

From the Fruit Attraction website:

“Fruit Attraction is the commercial meeting point for everyone in the fruit and vegetable business community. This year it will bring together 1,800 exhibitors and 90,000 business people from 130 countries.

Marketing, innovation, quality and knowledge are the key words of this new edition of the event, which will take place from 22 to 24 October.

Under the motto Where Fresh Produce & Innovation meet, Fruit Attraction will one again offer international markets the most comprehensive and effective marketing tool for the fruit and vegetable sector.”

Fruit Attraction is always a great experience, and this year was no different. Between meeting great people in the fruits sector and learning about new dynamics in the market, we made great use of our time here in Madrid. We’re looking forward to coming back to Fruit Attraction next year!